About
An installation done as a part of my Master in Interaction Design at Domus Academy\NABA , with the wonderful
Authors: Sreelakshmi Vinodkumar & Maria Claudia Gonzales.
Project Leader: Alessandro Masserdotti of DOTDOTDOT
Program Leader: Michele Aquila

My Role
Ideation
Field research
Sound design & Code animation design
Illustration 
Programming  ( Arduino & P5.js )
Industrial design

An Abstract  
“Follow the light” is a time and site specific installation that aims to create an immersive  fitting booth within Banner store. The main priority of the project was to lay emphasis on  accentuating the shopping experience; which in the real world is tactile. Through  effective storytelling, the project aims to create a journey for a customer from the point  that they enter the store, this journey culminates with a mesmerizing emotional &  immersive experience. The main objectives of Follow the light is to extend the brand  identity by distinguishing a Banner experience, engagement of all age groups and to  create a more emotional approach to customers. 
Objectives
The workshop aimed at designing and prototyping immersive and interactive shopping experiences for the Biffi Boutiques, in collaboration with the workshop in Retail and Visual Merchandising and the workshop in Fashion Buring.
The projects must establish connections between the physical space of retail, and the online digital space, developing solutions able to exploit the potential of representation derived from 3D, gaming, AR / VR, and other immersive environments
Our team
Research
We have conduct an online survey.The main purpose was to reflect on the main findings during the site visit, the store predominantly seemed to cater to a specific older client base; There was a need to understand its popularity amongst a younger demographic.
23% Put Zalando as their favorite multi-brand e-commerce for fashion shopping
75% Have not heard about Biffi Boutique
25% Have never been to Biffi stores
From the survey, we understand that the social media platforms could be improved to attract a more younger demographic. Banner’s approach to the same community could also extended by means of physical experiences within the brick and mortar stores, which could help establish a wider client base.

Pain points of the brand
We need to extend the Brand Identity:

-To further distinguish the Biffi experience.
-To emphasize the engagement of all age groups 
-To create a more emotional approach to visitors and customers

We also pay a visit to the shops 

The concept
What
An immersive experience that women can enjoy as they do something familiar; trying on clothes in front of the mirror. This is triggered in a sequence to evoke emotions and real sensations with physical elements, light & sound.
How
By using the digital medium to navigate an individual through the store space, taking them on a journey from the point they enter the store and culminates with a mesmerizing immersive & emotional experience.
The sequence 

Prototyping 
Final presentation
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